coca cola

why not?

tv ad

2013

cairo, egypt

Set Design/Art Direction/Illusion Art Work & Projection/Construction Supervision.

"why not?" is Coca Cola's first tv ad after the Egyptian Revolution in 2011. The optical illusion concept represents the division and disorientation of the Egyptian streets at the time. The picture is completed at the end of the ad when everybody agrees on the same answer "why not we all become one?"

"why not" Coca Cola ad